“What this means is that even more than it is in the advertising business, Facebook is in the surveillance business. Facebook, in fact, is the biggest surveillance-based enterprise in the history of mankind. It knows far, far more about you than the most intrusive government has ever known about its citizens. It’s amazing that people haven’t really understood this about the company. I’ve spent time thinking about Facebook, and the thing I keep coming back to is that its users don’t realise what it is the company does. What Facebook does is watch you, and then use what it knows about you and your behaviour to sell ads. I’m not sure there has ever been a more complete disconnect between what a company says it does—‘connect’, ‘build communities’—and the commercial reality. Note that the company’s knowledge about its users isn’t used merely to target ads but to shape the flow of news to them. Since there is so much content posted on the site, the algorithms used to filter and direct that content are the thing that determines what you see: people think their news feed is largely to do with their friends and interests, and it sort of is, with the crucial proviso that it is their friends and interests as mediated by the commercial interests of Facebook. Your eyes are directed towards the place where they are most valuable for Facebook.” John Lanchester does not know what will happen should this $450 billion penny ever drop.
Tag: user
Per Anhalter durchs Pluriversum
With services such as MySpace and YouTube dominating headlines everywhere, Joe Public has finally begun taking over the Internet. Thomas Gross reports on the seven rules that he thinks will govern the Web 2.0.
Open Source Ubuntu
“Ubuntu has been the most popular distro of Linux since 2005, and since I made the switch last year those tearful evenings in front of the computer screen have become a distant memory.” Becky Hogges describes how Ubuntu has put a smile back on her face.